439 Farm data can and will be used against you - Live from Groundswell 2026

Only 4% of Benedikt Bösel's customers scanned the QR code on their meat — even though that code would have shown them the life of the specific cow they were eating, its pasture, its movement, everything. The other 96% either trusted the brand completely, or simply didn't care. That number sits at the centre of this conversation. This episode was recorded live at Groundswell 2026, the UK's largest regenerative agriculture festival. Koen moderated a 55-minute panel on a question that matters as...