428 John Gilliland - Why a top UK regen farmer hasn't sold his carbon yet

John Gilliland is a sixth-generation UK farmer and advocate for sustainable agriculture with a legacy in policy, academia, and innovation. As a leader of the ARC Zero project, his own farm is a model for "Beyond" Net Zero practices, where willow cultivation, livestock grazing, and renewable energy initiatives work together in a circular system. He has credits he could sell tomorrow and hasn't sold any. The reason cuts to the heart of the whole carbon market: on the voluntary market, he says, ...