273 Eric Smith - Commoditization is the root cause of all ecological destruction and human health impacts

A conversation with Eric Smith, CEO and co-founder of Edacious, who is building a technology platform for differentiating quality of food. Eric and Koen talk about measuring quality and how to turn around objectively one of the most complex systems ever, from one driven by chemicals to one driven by biology, with abundance as an outcome. The solution, according to Eric, is radical transparency. Get ready for a deep dive into the world of nutrient density with one of the few people building a...