Understanding the Art of Persuasion

Listen to episode 1098 of the Inspirational Living podcast: Understanding the Art of Persuasion. Edited and adapted from the Psychology of Persuasion by William Macpherson.

Inspirational Podcast Excerpt: The starting-point of all persuasion, of ourselves or others, is a belief or wish. Holding a certain belief (or desiring that a certain course of action shall be pursued) we set out to justify our belief and the conduct that it implies. Thus, before a professional speaker begins a speech, he or she (whose aim is persuasion) has already present in their mind a belief or wish, fully formed, from which all their arguments and appeals flow.

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