Inside the Creator Economy

Inside the Creator Economy explores how creator-led marketing is transforming the way modern brands grow. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media , the podcast brings you into the conversations shaping the next era of the creator economy — featuring CMOs, founders, creators, platforms and growth leaders from across Europe. This isn’t a podcast about isolated creator campaigns. It’s about the bigger shift: what happens when creators move from being a marketing channel to becoming part of a brand’s core strategy. Every week, we dive into the questions leaders are navigating right now: What does it really take to stay culturally relevant? What can brands learn from creators who build communities, not just audiences? And how do organisations structure for creator-led growth? Hosted by