Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists are so valuable and how to use them effectively, including a discussion of Demand Gen campaigns. She also offers advice on how to find your audience when you operate in a sensitive interest category, using non-linear targeting and creative-led targeting strategies. Finally, she answers the question of whether or not you should use audiences with your Search and Shopping campaigns, providing a framework for layering audiences on Targeting mode with search-based campaign types. Be sure to stay tuned 'til the end of the episode for a new Insider Challenge! Key Topics Discussed: Customer Match Lists Demand Gen Campaigns Sensitive Interest Categories Non-Linear Targeting Creative-Led Targeting Audience Targeting in Search Campaigns Audience Targeting in Shopping Campaigns Audience Exclusion in Search Campaigns You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode51 Google Ads Account Audit Are your Google Ads crumbling? Get a professional Google Ads Account Audit with Jyll! Now with a more affordable pricing tier for small businesses. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode51 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
