Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Google Ads podcast, host and Google Ads Coach Jyll Saskin Gales dives into the nuances of using shopping feeds for B2C and B2B ecommerce businesses. In this episode, you’ll learn about: Why having your own ecommerce site is crucial for running Google Shopping ads. Whether Performance Max is a good choice for ecommerce without a product feed. Alternative campaign strategies, like Search and Demand Gen, for B2B businesses. The three available bid strategies for Google Shopping campaigns and which one to start with. A step-by-step approach to implementing a Target ROAS bid strategy successfully. How to use micro-conversions like "Begin Checkout" to gather more optimization data. Plus, stay tuned 'til the end of the episode for a new Insider Challenge! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 Google Ads Coaching Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 Read more about this topic on Jyll's Google Ads blog Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 Should you run a feed-only Performance Max campaign? https://learn.jyll.ca/blog/should-you-run-a-feed-only-performance-max-campaign?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 How to Structure Your Standard Shopping Campaigns: https://learn.jyll.ca/blog/how-to-structure-your-standard-shopping-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
