How Is Augmented Reality Used In Tourism?

From Innovation Fuel: Real-World Business Cases Gelareh Farhadian and Dave Keighron

On this week’s episode of Innovation Fuel, Dan Pronovost, COO and Founder of Driftscape, joins hosts Dave Keighron and Dr. Gelareh Farhadian to discuss augmented reality in Tourism. People use this technology to hear and experience collective stories through experts in an environment without advertisements. Augmented reality allows tourism to grow into a culturally richer and create meaningful connections with its visitors.