B2B Marketing Insights: Volvo's Strategy for Social Media Success

From Innovation Fuel: Real-World Business Cases Gelareh Farhadian and Dave Keighron

In this episode of Innovation Fuel, Our hosts, Dave Keighron and Dr. Gelareh Farhadian, explore digital marketing in the automotive industry, focusing on B2B and employer branding. Our guest kris Granger Digital Marketing Manager at Volvo discusses creating diverse content, aligning with brand values, and using social media to build connections. Discover how data analytics and virtual reality shape the future of customer engagement.