Why Transmedia Needs Games | Fieldman Robinson

In this episode, we’re joined by Fieldman Robinson, Co-Founder and Co-Managing Partner at Vertical Voyage, to explore the intersection of games and transmedia storytelling. We break down what transmedia really is, why games are uniquely positioned to lead these experiences, and the common challenges studios face when expanding their IP across formats.

Fieldman also shares practical strategies for adapting games into other media and vice versa, tips for navigating rights and licensing, and how to unlock long-term monetization across platforms. Whether you're a developer, producer, or IP owner, this conversation offers a wealth of insight into building and sustaining transmedia franchises.

https://www.linkedin.com/in/fieldmanr/

#Transmedia #GameDev #Licensing #IPDevelopment #Storytelling #IndieGameBusiness #VerticalVoyage #GameIndustry #CreativeStrategy #CrossMedia