What Actually Drives Game Sales Not Just Hype | Eleni Sagredos

In this episode of IndieGameBusiness, we’re joined by Eleni Sagredos, Advertising Operations Strategist and growth marketing consultant who has worked with companies like Epic Games and Meta/Oculus. Eleni shares what growth marketing really means for game teams and how to focus on what actually drives results instead of chasing vanity metrics.

We dive into the marketing levers that truly move the needle, from paid media to creator partnerships to organic community building. Eleni explains how developers should think about measurement when attribution is not perfect, what signals actually matter when evaluating a campaign, and how to build a smarter framework across all marketing channels.

This conversation also focuses on practical strategies for indie teams, including how to connect marketing efforts back to wishlists, sales, and long term business impact. If you want to understand what is actually working in game marketing today, this episode delivers clear and actionable insight.

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