Marketing Isn't Always Evil...Just Sometimes
Episode 1 hr 2 min

Marketing Isn't Always Evil...Just Sometimes

It's entirely possible for a small team to make a big noise. But how do you do it authentically, organically, and free-range? Eric and Steve's work was nominated for Best Indie PR/Marketing Campaign of 2020 and they'll walk you through the thought process, steps, and tools they used to do it on a limited budget...but a bigger budget would have been nice. Hear about asset utilization, multi-channel synergy, brand ambassador activation, and other buzzwords that they won't actually say out loud. Then ask them questions about classic cocktails, music, and sailing - or marketing, we suppose.




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