Impact Curious

*A podcast for leaders who want to make money AND make a difference*Purpose-led business has a problem: too much jargon, too many buzzwords, and far too much waffle.Impact Curious cuts through the noise with straight-talking, bite-sized conversations about what it really takes to build a profitable business that also makes a positive impact.Hosted by *Emily Monsell-Holden* and *Ed Ferris* – co-founders of The Impact Apothecary – each topic is explored across two short episodes.In part one, Emily and Ed dig into the messy questions leaders are asking right now. In part two, an expert guest joins in, to share honest lessons, practical insights and the occasional cautionary tale.From the commercial case for sustainability to creating cultures that attract purpose-aligned talent, Impact Curious is where profit and purpose finally have a grown-up, no-fluff conversation.Whether you’re a founder, a leader, or just someone who wants business to be part of the solution, this podcast gives