Ep335: How banks should be tailoring and personalising their products to modern consumers

Matt Phillips, VP, Head of Financial Services, UK & Ireland, Diebold Nixdorf Diebold Nixdorf partnered with NielsenIQ to conduct a study of 12,000 consumers in 11 countries. The report Motivations in Modern Banking - Beyond the ‘Who’: Understanding Why Consumers Respond in Certain Ways reveals 5 ‘Tech Types’ (consumer personas) and their motivations, desires and expectations around banking technology. Matt Phillips, VP, Head of Financial Services for UK and Ireland, at Diebold Nixdorf, di...