The importance of selecting the right leads to generate, and targeting a specific market.
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Here's a glance at what you'll Discover from Dean and Joe in this episode:
- Breakthrough DNA: 8 Profit Activators You Can Trigger In Your Business Right Now
- Selecting and converting the RIGHT leads
- Selecting vs. Being Selected
- Differentiation between visible prospects (e.g. chiropractors) and invisible prospects (e.g. people who just hurt their back)
- How Proctor and Gamble targets and segments their market
- Narrowing and getting specific on a target audience and getting repeat business
- The definition of marketing and what to do to be more effective at it
- Invitation to the upcoming I Love Marketing Meetup
