My Favourite Tip: Matt Jones - Don’t underestimate aesthetics

At Four Pillars Gin, they have a mantra: they’re ‘makers, not marketers’. Ironically, they have some of the best marketing in the world!

But it’s all about function, according to Co-Founder and Brand Director Matt Jones. If being ‘makers’ is such a big part of the Four Pillars appeal, customers need to get as close to that making process as they can. That’s what aesthetics is all about.

Whether you hire people with a great eye for design, or you seek out the best creative partners, you can only go wrong if you assume your aesthetics don’t matter.

Connect with Matt on Twitter or the excellent Four Pillars website

You can find the full interview here: Four Pillars Gin Co-Founder Matt Jones wants you to obsess over aesthetics

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CREDITS

Produced by Inventium

Host: Amantha Imber

Sound Engineer: Martin Imber

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