Halo Top Ice Cream: Justin Woolverton

In one of the most remarkable feats ever performed by a frozen dessert, Halo Top ice cream became the best-selling pint in America just six years after launch. Its founder Justin Woolverton was a frustrated lawyer who developed the recipe in his Cuisinart, mixing Stevia, egg whites and fruit into a low-calorie treat that tasted good enough to sell. Many recipes later—some runny, some rock-hard—Justin got the ice cream into stores; and soon, social media was flooded with images of people polishing off the 300-calorie pints. After outselling Häagen-Dazs and Ben & Jerry’s in 2017, Halo Top’s charisma faded, and a slew of new competitors entered the field. In 2019, Justin sold the company for an undisclosed amount, and now enjoys his ice cream at a less frenetic pace.  This episode was produced by Kerry Thompson, with music by Ramtin Arablouei Edited by Neva Grant, with research help from Alex Cheng. You can follow HIBT on Twitter & Instagram, and email us at [email protected]. Learn more about your ad choices. Visit podcastchoices.com/adchoices