The Equestrian Travel Association: Purpose, Standards, and the Road Ahead - Horses in the Morning

In this episode, Meghan dives into the heart of the Equestrian Travel Association (ETA), tracing its journey from a big idea to a refined mission focused on ethics, credibility, and horse welfare. While the goal has always been to support outfitters and ranches, the ETA is getting more intentional about quality over quantity, prioritizing honest business practices and exceptional experiences. It’s a candid look at why professional standards and thoughtful curation matter in the world of travel, setting the stage for what’s to come this year on Galloping Getaways. If you're passionate about doing equestrian travel the right way, this conversation is the perfect place to start. Listen in...

HORSES IN THE MORNING Episode 3873 – Show Notes & Links:

1. Host: Meghan Brady of the Equestrian Travel Association
2. Presenting Sponsor: Equestrian Travel Association | Facebook | Instagram
3. Guest: Glenn the Geek

Time Stamps:

00:58 - ETA mission, standards, and updates

02:23 - Glenn joins, ETA direction

03:40 - Move from big directory to curated selection

05:19 - ETA history, starting in 2011

07:09 - Megan’s story and why ETA began

08:19 - Trend toward unique travel experiences

10:19 - Shift to “Michelin star” vetting

12:33 - Staff care, customer service discussed

13:38 - Plans for Portugal curated trips

14:45 - Megan’s travel bucket list

16:42 - Seeking Asia travel recommendations

17:40 - New website, personalized trip planning

18:41 - Tips for first-time horse travelers

20:54 - Podcast future, more trip stories

21:43 - Responsible travel, ethics