Celebrating Resistol Day and the Western Culture Revival with Dustin Noblitt & Devon Markham - Mornings in D Minor

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In this special episode of Mornings in D-Minor, hosts Drew and Shane broadcasted live from the South Point Hotel and Casino during the NFR (National Finals Rodeo) to celebrate Resistol Day, brought to you by EQNSports.

The hosts were joined by Western industry leaders Dustin Noblitt (President of Cactus Ropes/Pro Rodeo Originals) and Devon Markham (Resistol Hats) for a lively, candid conversation about the booming revival of cowboy culture. The group discussed the massive influx of newcomers to the Western lifestyle since 2020 and how iconic brands like Resistol are embracing this growth by teaching youth and newcomers how to carry themselves—both inside and outside the arena.

Devon and Dustin also shared an inside look at the prestigious Resistol Rookie of the Year luncheon, the competitive dynamics of team roping, and the highly anticipated announcement of the Resistol Man of the Year. Plus, the crew took a humorous trip down memory lane, recalling a famous altercation in Denver and Drew’s questionable past attempts at ironing a sport coat.

Key Takeaways from the Episode:

The Post-COVID Western Boom: How the mainstream media and the public have turned back toward the "Cowboy Code" and authentic Western values.
The Power of the Cowboy Hat: Why walking down the streets of New York City in a Resistol hat commands instant respect and a sense of wholesome security.
Resistol Rookie of the Year: The legacy, rules, and prestige behind a buckle that a pro rodeo athlete only gets one shot in their lifetime to win.
Shaping the Next Generation: The impact of Team Resistol at the High School Finals and mentoring young athletes on social media etiquette and professionalism.
Dustin Noblitt’s "Even Keel" Leadership: Devon and Drew shared appreciation for Dustin’s humble, steady approach to growing the industry.