AHC: Economic Impact - Why the Horse Industry Counts, Literally for May 5, 2026 - Horses in the Morning

Explore why measuring the horse industry’s economic impact is essential for advocacy, funding, and long-term growth. Learn what the AHC Economic Impact Study includes, why updated data is urgently needed, and how it helps position the industry alongside other major economic sectors. We also highlight how this work connects to broader American Horse Council Foundation initiatives and how you can get involved.

HORSES IN THE MORNING Episode 3943 –Show Notes and Links:

1. Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse Council
2. Sponsors: Markel Insurance, Equestrian Directory and ENSO Media Group
3. Subscribe to the American Horse Council Podcast - Search American Horse Council Podcast on your podcast player.
4. Follow Horses In The Morning on Facebook
5. Follow the American Horse Council on Facebook, Instagram and X (formerly Twitter)

Time Stamps:

1. 01:01 - Why the economic impact study matters
2. 04:11 - Markel Insurance sponsor
3. 05:00 - Why the industry needs a new study now
4. 08:00 - What the study measures (direct/indirect impact)
5. 10:00 - What’s not included; not a horse census
6. 13:52 - Other data sources and horse population gap
7. 17:12 - Who funds and manages the national study
8. 20:52 - State and custom breakout reports
9. 23:25 - Using data for policy and regulation
10. 29:37 - Timeline for the next national study
11. 31:53 - AHC Foundation and United Horse Coalition
12. 35:00 - Equine Welfare Data Collective and capacity issues
13. 38:07 - Other foundation programs and closing appeal