Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

Russell Breuer is the Founder and CEO of Spot & Tango, an innovative pet health and wellness brand that provides dogs with high quality, human grade meals, delivered direct-to-consumer.

Russell was inspired by his dog, Jack, to create the company, which now has over $100+ million in annual revenue and has sold over 120 million meals since inception. Prior to Spot & Tango, Russell worked in private equity and held leadership positions at BerchWood Partners, Zephyr Management, and Nash & Co Capital in London.

In This Conversation We Discuss:

• [00:00] Intro
• [01:43] Starting a venture as a side gig first
• [03:55] Sponsor: Migrate
• [05:54] Using free channels to find first users
• [06:56] Iterating platforms as the business grows
• [08:24] Starting local before scaling distribution
• [10:47] Sponsor: Intelligems
• [12:47] Failing fast to find what actually works
• [15:06] Aligning growth speed to profitability goals
• [18:08] Sponsor: Electric Eye
• [19:17] Building innovative products to scale
• [21:39] Callouts
• [21:48] Learning scaling operations the hard way
• [23:38] Recognizing that success is never a one-man show

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Healthy, fresh dog food delivery service spotandtango.com/
• Follow Russell Breuer linkedin.com/in/russell-breuer-0b3b57
• Migrate and grow more klaviyo.com/honest
• Book a demo today at intelligems.io/
• Schedule an intro call with one of our experts electriceye.io/connect

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