Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

Irene Chen is the Co-Founder and Partner at Parker Thatch, a role she has held for over 24 years. Her top skills include Brand Development, Fashion, and Social Media. Before co-founding Parker Thatch, Irene served as the Director of Product Development for Donna Karan. She is a graduate of the University of California, Los Angeles.

Matthew Grenby is the Partner and Co-Founder of Parker Thatch, a position he has held for over 24 years. His expertise lies in Strategy, Start-ups, and Entrepreneurship. Prior to Parker Thatch, he was a Vice President at Castling Group, where he led UX and design to launch online divisions for major brands, and a Data Scientist at Intel, developing novel data visualizations.

He holds an MBA from Columbia Business School, an MS from the M.I.T. Media Lab , an MS in Graphic Design from ArtCenter College of Design , and an AB in English from Harvard University.

In This Conversation We Discuss:

• [00:00] Intro
• [00:56] Bootstrapping growth through cash flow
• [03:23] Turning local talent into a luxury launchpad
• [07:45] Sponsor: Klaviyo
• [09:52] Applying corporate training to startups
• [12:31] Challenging traditional production paths
• [18:48] Sponsor: Intelligems
• [20:48] Standardizing core products for efficiency
• [24:47] Sponsor: Electric Eye
• [25:56] Persisting through daily business doubt
• [29:40] Callouts
• [29:50] Reinventing challenges for better outcomes
• [31:34] Leveraging community for business insights
• [32:02] Maintaining connections for future opportunities
• [36:03] Rebranding for clarity and customer reach

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Luxury products for everyday ease and elegance parkerthatch.com/
• Follow Irene Chen linkedin.com/in/irene-chen-16b16823/
• Follow Matthew Grenby linkedin.com/in/matthewgrenby/
• Book a demo today at intelligems.io/
• Schedule an intro call with one of our experts electriceye.io/connect
• Get your free demo https://www.klaviyo.com/honest

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