Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet

Xander Shepherd is the co-founder of Artet, a brand that is changing the way we gather, toast, and experience cocktail culture. Rooted in tradition with a modern twist, Artet was founded by two brothers, and their cousin who wanted to create an alcohol-free alternative that blends sophisticated mixology with nuanced botanical flavors.

With its amaro-inspired aperitif and a selection of elevated canned spritzes, Artet offers a hemp-derived Delta-9 THC-infused experience that is both refined and approachable—perfect for those seeking an NA option to savor at the table amongst family and friends.

In This Conversation We Discuss:

• [00:00] Intro
• [02:17] Finding Ecommerce ideas in daily life
• [05:48] Experimenting in small, safe spaces
• [10:29] Sponsor: Migrate
• [12:27] Reshaping customer perspectives
• [18:22] Callouts
• [18:32] Navigating customer purchase friction
• [21:11] Presenting your product as opportunity
• [25:05] Sponsor: Intelligems
• [27:05] Navigating state-by-state THC rules
• [31:50] Protecting customers with age checks
• [36:22] Sponsor: Electric Eye
• [37:31] Setting high standards for the industry
• [47:10] Connecting customers to buying paths

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The original THC aperitif artet.com/
• Follow Xander Shepherd linkedin.com/in/xandershepherd/
• Migrate and grow more klaviyo.com/honest
• Book a demo today at intelligems.io/
• Schedule an intro call with one of our experts electriceye.io/connect

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