Creating Agile Systems That Scale With Your Business | Matt Ezyk | Hanna Andersson

Matt Ezyk has decades of experience building, scaling and leading digital commerce technology and strategy at some of the most innovative companies in the world.

Matt serves as Senior Director of Engineering, Ecommerce at Hanna Andersson which is a leading direct-to-consumer premium children's apparel and lifestyle brand. Prior to joining Hanna Andersson, he led digital at Pet Supermarket with oversight of product and engineering.

Additionally he served as Director of Functional Architecture and Director of PMO at RafterOne (f/k/a PixelMedia) with operational oversight of teams working with iconic brands like Skechers and LL Bean. Matt also served in progressive leadership roles at Accenture, Merkle (f/k/a LiveArea) and several startups working with hundreds of global brands like Uniqlo, Disney, Revlon, Tapestry and many more.

Matt brings to retailers and DTC brands a deep expertise in developing and implementing diverse end-to-end commerce strategies.

In This Conversation We Discuss:

• [00:00] Intro
• [00:24] Sponsor: Taboola
• [01:41] Connecting tech decisions to business growth
• [04:36] Comparing agency and brand-side perspectives
• [07:24] Sponsor: Next Insurance
• [08:37] Delivering progress customers can feel
• [09:58] Choosing platforms based on business maturity
• [13:03] Callouts
• [13:13] Auditing tech to recover lost conversions
• [15:31] Reducing redundancy to improve performance
• [17:47] Evaluating third-party tools for value
• [19:36] Sponsor: Electric Eye
• [20:44] Improving conversion with UX and engineering
• [22:25] Augmenting team expertise with AI tools
• [27:46] Balancing speed with long-term scalability

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Kids clothes from playtime to bedtime hannaandersson.com/
• Follow Matt Ezyk linkedin.com/in/mezyk
• Reach your best audience at the lowest cost! discover.taboola.com/honest/
• Easy, affordable coverage that grows with your business nextinsurance.com/honest/
• Schedule an intro call with one of our experts electriceye.io/connect

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