Jamie Mottram is the President of BreakingT, a real-time licensed sports apparel brand redefining speed and relevance in a saturated sports merchandise market. With deep roots in digital sports media, Jamie brings over two decades of experience from leadership roles at Yahoo, AOL, and Gannett, where he built fan-first platforms like For The Win and helped generate hundreds of millions of monthly views. Leveraging his expertise in content, audience engagement, and digital commerce, Jamie helped scale BreakingT from a side project to an 8-figure business by turning trending sports moments into must-own fan gear, often within hours of a game-changing play. Guided by the belief that fan excitement is the most powerful demand signal, Jamie has led BreakingT through rapid growth by building a responsive supply chain, refining its segmentation and outreach engine, and expanding across DTC, wholesale, and Amazon. In This Conversation We Discuss: [00:43] Intro [01:00] Creating products from real-time trends [01:26] Applying media skills to Ecommerce growth [02:33] Focusing on traction over profitability [02:57] Spotting viral moments fans want to wear [05:29] Launching with digital mockups to test demand [07:21] Fulfilling retail orders faster with screen print [08:49] Combining paid, organic, and affiliate for scale [12:12] Sponsors: Electric Eye, Social Snowball, Portless & Reach [17:17] Balancing speed between Ecommerce and wholesale [20:30] Pushing retail to move faster than seasonal cycles [21:22] Navigating approvals in licensed product drops [23:05] Realizing Amazon serves a different customer [23:56] Balancing marketplace growth with brand control [26:08] Choosing platforms based on product urgency [28:16] Turning social signals into merch decisions Resources: Subscribe to Honest Ecommerce on Youtube Real-time licensed sports fan gear, apparel, and t-shirts breakingt.com/ Follow Jamie Mottram linkedin.com/in/jamiemottram Schedule an intro call with one of our experts electriceye.io/connect Drive revenue through affiliates & referrals socialsnowball.io/honest Revolutionize your inventory and fulfillment process portless.com/ Level up your global sales withreach.com/honest . If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
