Group Think

How do the groups you identify with shape your sense of self? Do they influence the beer you buy? The way you vote? Psychologist Jay Van Bavel says our group loyalties affect us more than we realize, and can even shape our basic senses of sight, taste and smell. If you like our work, please consider supporting it! See how you can help atsupport.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.