The Topology of Taste

Send us Fan Mail Read the article on Substack Research shows that more flavorful foods trigger larger consumption. If your brain constructs more intense flavor experiences, you eat more. Food companies understand this better than most consumers do. They're not just adding sugar and salt randomly—they're engineering specific combinations of taste, smell, and mouthfeel designed to maximize the intensity of the flavor objects your brain constructs. Every time you eat a processed food, you're not...