Better Heifer Selection Decisions with Ella Holland of PBB

This week we have Ella Holland, National Territory Manager at PBB (Performance Beef Breeders), on the podcast to discuss how you can make better heifer selection decisions. "PBB was established back in 1996 by Angus New Zealand and NZ Hereford. They saw a gap in the market and they wanted to create a company that would be a one-stop shop for the beef industry and provide them with all the services and products studs needed, and also create a unified voice for the beef industry," explai...