This Is How You Reverse Engineer Your Closings | Ep. 452

Document and Reverse Engineer Your Loan Closings On Growth Notes, Frazier explains why documenting your day and especially tracing each closed loan back to its origin is critical to understanding how you make money. He argues that, like major companies, business owners should use data to identify what actions actually created opportunities, not just the “last mile” interaction such as a landing-page click. For every closing, he recommends reverse engineering the full path—referrals included—...