The Plan Is Great. Until It Isn't | Ep. 454

Improvise, Adapt, Keep Moving: Winning as a Loan Officer in a Changing Market Frazier discusses how success in the mortgage industry depends less on sticking to an original plan and more on improvising and adapting when conditions change, since rates, buyers, sellers, underwriters, and market curveballs do not care about anyone’s plans. He argues that loan officers who build lasting businesses adjust their conversations, find new ways to create value, learn new strategies, and reach people w...