The Most Important Question You SHOULD Be Asking Leads & Prospects | Ep. 103

March 28th, 2025 - Most loan officers ask surface-level questions—and get surface-level results. If you want to close more deals, you need to ask the question that actually matters: “What’s a win for you?” In this episode of Growth Notes, Frazier breaks down how this one question can change everything. By understanding what your prospect truly wants, you create a deeper connection, uncover real motivation, and anchor your entire sales process to what matters most to them. Drawing from his exp...