The Most Effective Way to Get Consumers to Trust You | Ep. 504

Using the 7-11-4 Rule to Build Familiarity and Trust Frazier shares a tactical Growth Notes framework for growing a business through consistent conversations and content: the Seven-Eleven-Four Rule, which says consumers need seven hours of interaction, 11 touch points, and engagement across four platforms before deciding. He explains that seven hours is total time spent consuming your brand content (videos, blogs, podcasts, webinars), touch points include emails, comments, DMs, ads, and webs...