The Biggest Risk? Letting Platforms Own Your Audience. | Ep. 468

Episode 468: You Don’t Own Your Audience—Build a List You Control In episode 468 of Growth Notes, Frazier warns that businesses relying on social platforms are at serious risk because you do not own your audience on Instagram, Facebook, or YouTube, and platforms can change rules, reduce reach, or shut accounts down without recourse. He explains that platforms and lenders are building moats around consumer attention to control, monetize, and rent access back to businesses. Frazier emphasizes ...