Stop Chasing The Scraps From Other People In The Chain | Ep. 407

The Importance of First Contact in Consumer Direct Marketing In this episode of Growth Notes, Frazier emphasizes the crucial importance of reaching the customer first in today's competitive market. He challenges traditional methods of relying heavily on real estate agents for leads and advocates for direct consumer marketing strategies. By highlighting the shrinking number of active agents and the increasing trend of joint ventures and companies like Zillow having their own mortgage arms, Fr...