Right People, Right Channels, Right Message, Right Time | Ep. 505

Growth Notes: Know Your ICP and Nail Your Messaging Frazier builds on a prior discussion about familiarity by stressing that the more important factor is understanding your target audience and ideal customer profile (ICP) so messaging resonates. He emphasizes identifying where the audience congregates and using a targeted, segmented database (CRM or spreadsheet) to deliver the right message to the right people at the right time. He argues that poorly thought-out messaging and bad copy are th...