Get Out of Your Head and Into Your Customers | Ep. 605

Take Off the Loan Officer Hat: Align Your Marketing With Modern Consumer Habits Frazier shares an exercise inspired by a recent call to help mortgage and business professionals shift perspective by taking off their loan officer, marketing, and sales “hats” and thinking like a consumer. He highlights how consumer habits and attention have changed, using a Gen X comparison of finding products via catalogs and TV versus today’s discovery through YouTube, social platforms, and influencer-style c...