Consumers Don't Give A Rip About You...Yet. | Ep. 442

Marketing Messaging: Make It About Them First On Growth Notes, Frazier explains that consumers “don’t care about you yet” and are focused on their own goals, fears, timelines, affordability, and family outcomes rather than a professional’s credentials, experience, or track record. He argues that while stories and self-focused content are common, they often fail to solve the audience’s problem because people are thinking about what the decision means for them—especially in housing and lending...