This week, I’m diving into what is often an overlooked growth strategy for salons, market research. The starting point for effective market research is to remember that “you are not your client.” The decisions you make about pricing, services, and the salon experience shouldn’t always be based on what you would want. In this episode, I share simple, practical ways to gather real insight from the people who matter most, your clients. From casual conversations in the chair to formal surveys and even visiting other salons yourself, you’ll learn how to collect feedback, “feed it forward,” and create an experience that keeps people coming back. IN THIS EPISODE: [00:00] Welcome and setting the scene for year-end focus [01:00] Why “you are not the client” is a crucial mindset shift [02:15] Experiencing another salon as a client [04:00] How assumptions about client needs can mislead [04:40] Market research methods that actually work [05:44] Using everyday conversations as powerful research [06:46] Feedback and the “feed it forward” principle [10:32] Turning feedback into action for continuous improvement [12:36] Episode wrap-up and next week’s teaser Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week . If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone, Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: Online Marketing Course - Coming October 2025! Jump on the waitlist here 👉 FOLLOW US! Instagram | Facebook | Website
