The Business of Santa Claus in Lapland

The myth of Santa Claus has been translated into an extraordinary market on a global scale. We see Santa everywhere in adverts and products, and people also travel quite long distances to meet the 'real Santa' in his faraway home. The first Concorde flight from Britain to Northern Finland was organised in 1984 with around 100 passengers wanting to experience the magic of Christmas in this authentic setting. But how did this marketing success materialise? How did Finland become the home of C...