Purposeful Business: The Evidence and the Implementation

Do businesses exist to make profits, or to serve a purpose? This talk will present rigorous evidence showing there need be no trade-off between purpose and profit, contrary to conventional wisdom. It will then turn to the practical 'so what?'. How can we embed purpose in the heart of business so that it extends far beyond a mission statement. The talk will highlight how change cannot be piecemeal but involves holistic reform across many dimensions of a company. A lecture by Professor Alex...