How Great Companies Deliver Both Purpose and Profit

BOOK LAUNCH Business has lost the public's trust. Concerns that capitalism only serves the elites has led to major unrest throughout the world and the election of populist leaders. Many people claim we need to overhaul capitalism - but that may throw the baby out with the bathwater and harm the many good businesses that exist. This lecture, based on a brand new book, uses the highest-quality evidence to propose a new solution that works for both business and society, and a simple framework...