How Companies Profit From Our Mistakes

CEOs make mistakes due to their own psychological biases - but they also profit from the biases of others. Some exploit investors by catering to sentiment - adding ".com" to their name during the Internet bubble or entering "hot" industries to inflate their valuations. Other exploit customers - selling cheap printers hoping they'll ignore the price of expensive toners, or offering mobile phone plans that profit from customers underestimating their usage. The talk shows how we can guard agai...