RORY SUTHERLAND: INSIDE THE MIND OF A MARKETING GENIUS

Rory Sutherland is one of my heroes. You might not know his name, but you’ve definitely been influenced by his work— as the Vice Chairman of Ogilvy UK he has shaped the face of marketing and advertising as we know it today. He’s also become a recent TikTok phenomenon as others have realised what an absolute genius this man is. I was beyond excited to have him join me on the show.

Rory is not only a marketeer, but an expert in behavioural science, talking me through how trends work and change over time. We spoke about memetics; how a herd mentality can massively dictate our tastes and the important role social awkwardness plays in swaying opinions. I also asked him about the best and worst marketing successes and failures, from Ryanair to bubble tea, nuclear power to wearing shorts in winter.

This conversation was brimming with great advice - it’s definitely a conversation I’ll be coming back to; my main takeaway was to never blindly follow logic, but to question and push to boundaries to create something new!

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THE CREDITS

Exec Producer: Jemima Rathbone

Assistant Producer: Gurlina Heer

Video: Jake Ji & Ryley Kirby

Social Media: Laura Coughlan

Great Company is an original podcast from JamPot

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