Ep.577 Pepsi's $1 Million Giveaway Turned Into a Financial Nightmare

A successful marketing campaign can become a financial nightmare when the cost of keeping your promises exceeds your expectations. In 1992, Pepsi launched its Number Fever promotion in the Philippines, offering cash prizes through numbered bottle caps. But when the company announced 349 as a winning number, thousands of customers came forward with caps that lacked the required security codes. What was supposed to drive sales turned into a costly dispute involving customer outrage, compensatio...