Ep.480 Before You Pitch Your Product Ever Again You Need to Learn How This Brand Commercialized Social Fear

The Halitosis Hustle Before the 1920s, bad breath was just an annoyance—until Listerine rebranded a floor cleaner into the cure for a "medical condition" they popularized called halitosis. They didn't sell mouthwash; they commercialized a social fear and owned the solution. You cannot sell a cure to a market that doesn't realize they are sick. Send us Fan Mail