Ep.465 Refusing to Run: Escaping the Red Queen’s Trap by Redefining the Rules of the Market

Better is a race; different is a destination. If you’re competing on features and price, you’re just a faster runner in the Red Queen’s race. To win the market, you don't need to be the best version of your industry—you need to be the only version of your category. Identify the industry standard and break it. Send us Fan Mail