Ep.439 The Most Dangerous Customer in Your Business (And It’s Not Who You Think)

A sale isn't a victory; it’s a liability. That's until your buyer takes the first bite of what you’ve cooked; you are in the red. Unused tools lead to quiet resentment, and quiet resentment is the most efficient way to destroy your lifetime value. Stop obsessing over the finish line and start obsessing over the first step. Today’s mission is simple: find the one thing making your onboarding feel like "work" and kill it. Deliver momentum, not just a manual. Send us Fan Mail