Ep.438 DO NOT Use a Template When It Comes to Copywriting and Corporate Communications

Politeness is just another word for "invisible." Most brands are so afraid of offending the wrong people that they fail to connect with the right ones. They trade resonance for a "professional" monotone that the human brain is literally wired to ignore. In a crowded market, boredom is the most expensive tax you’ll ever pay. Send us Fan Mail