Ep.380 The Specificity Premium: Why Narrow Brands Charge More

Most businesses stay vague because they are afraid of turning people away. They want to be for everyone. That instinct quietly caps your income. In marketing, there is a direct tradeoff between reach and pricing power. The broader your message, the more price-sensitive your audience becomes. When you sound like everyone else, customers compare you like everyone else. And comparison always collapses to price. Generalists compete in crowded markets. Specialists escape them. When you solve a ver...