Ep.371 Mimetic Desire: You’re Not Buying the Thing. You’re Buying the Model

Most purchases aren’t logical. They’re psychological. You don’t want the watch because of the mechanics. You don’t want the bag because of the leather. You want the person you saw wearing it. This is mimetic desire. We don’t desire objects directly. We desire them because someone we admire already has them. The object becomes a shortcut to an identity. That’s why expensive purchases feel emotional, not rational. You’re not buying a product. You’re trying to borrow confidence, status, or...